Linen: it's effortlessly cool, breathable, and only gets better with time. But a little TLC goes a long way if you want your linen to last (and feel even dreamier with every wash). The good news? Linen isn't high-maintenance—it just has a few quirks. Here's how to keep it in top shape without breaking a sweat.
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1. Washing Linen the Right Way
Linen might be tough, but it still requires a gentle touch when washing. To keep its fibres strong and its texture just right, follow these simple steps:
- Cold water only. Hot water is a fast track to shrinkage and weakened fibres. Nobody wants that.
- Gentle cycle, minimal detergent. Harsh detergents strip linen of its natural softness. Less is more.
- Keep it solo. Wash linen separately from heavy fabrics like towels or denim. Too much friction = faster wear.
2. Drying Without the Damage
Linen dries quickly and naturally, making it one of the most low-maintenance textiles in your home. The key is to avoid over-drying and excessive heat:
- Air drying is best. Hang it up, lay it flat—just keep it out of direct sunlight to prevent fading.
- Tumble dry? Sure, but keep it low and slow. Use the lowest heat setting and take it out slightly damp to avoid stiff, crunchy sheets.
- No fabric softener. Ever. It coats the fibres and messes with linen's natural breathability.
3. Wrinkles: To Iron or Not to Iron?
One of linen's most charming qualities is its relaxed, slightly rumpled texture. But if you prefer a more polished look, here's how to keep it crisp without ruining the fabric:
- Love the relaxed vibe? Just give your linen a shake and smooth it with your hands after washing.
- Want crisp sheets? Iron while slightly damp, using steam. You can also pop them back in the dryer with a damp towel for 10 minutes.
4. Storing Linen Like a Pro
Proper storage can extend the life of your linen and keep it fresh between uses. Linen loves airflow, so avoid anything that traps moisture:
- Avoid plastic storage bags. They trap moisture, which leads to mildew.
- Store in a cool, dry place. A linen cupboard, a breathable cotton bag, or a dedicated shelf will do the trick.
- Rotate often. If you have multiple sets (good call), swap them out regularly to keep them fresh.
5. Tackling Stains Without the Drama
Spills happen, but they don't have to be permanent. The key to keeping your linen stain-free is acting quickly and using the right products:
- Act fast. Blot (don't rub) with mild detergent and cold water. Linen is naturally stain-resistant, so a quick response is all it usually takes.
- For stubborn stains, try baking soda or white vinegar. Both work wonders without damaging the fibres.
- Bleach? Absolutely not. It weakens linen and messes with its natural colour.
6. Linen Longevity Hacks
Linen gets better with age, but a little extra care will ensure it stays soft and strong for years:
- Wash before first use. This softens the fibres and enhances the linen's signature feel.
- Don't over-wash. Linen naturally repels dirt and odours, so less is more.
- Give it space in the washer. Overloading = unnecessary wear and tear.
The George Street Linen Difference: Why Our Linen Stands Out
Not all linen is created equal. Here's why our linen is the best you'll sleep in:
Pure Linen
Our 100% pure linen bedding is soft, breathable, and pre-washed for extra comfort. Lightweight with a natural texture, it keeps you cool in summer and cosy in winter—ideal for year-round snoozing. Crafted with long-staple linen fibres and Oeko-Tex certified, it's designed with your comfort (and the planet) in mind.
Belgian Linen™
Experience pure comfort with our made-to-order Belgian Linen™ bedding. Woven in Belgium by expert artisans, each piece is crafted with centuries-old skill and hand-finished to order in our workshop—just for you. Our Belgian Linen™ service allows for custom sizing so you can get the perfect fit for your bed. Expect a 4-week lead time as each piece is carefully hand-cut and sewn to your specifications.
Where We Source Our Linen
From soil to sale, we work only with the best. Our flax linen is Fairtrade and Oeko-Tex certified and sourced from top Belgian suppliers who prioritize ethical processes and premium quality. By partnering with expert linen artisans, we ensure that every piece is beautifully crafted, sustainably made, and built to last.
The Last Stitch
Linen is meant to last; with some care, it'll only get softer, comfier, and more beautiful over time. Treat it right; it'll reward you with years of cosy, breathable sleep. And if you ever forget the rules? Just remember: cold water, gentle care, and a relaxed attitude—because, really, that's what linen is all about.
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